| 1-800-881-9044 | ||
| Alt: | 1-407-496-3596 | |
| Phones Answered Weekends | ||
| Fax: | 1-800-538-5359 | |
Pricing
True factory direct pricing: 1/2 of retail
Purchase or browse prices online
Our pricing structure changed in January of
2009. Up until that point, we sold our product exclusively through a
luxury dealer
network of over 140 dealers throughout the US and Canada. I became
frustrated with the quality of the customer service provided by the vast
majority of the dealers.
They did not sufficiently train their sales staff about the ergonomic
advantages of our sinks. Our sinks were sold based on how gorgeous they
looked and on the high quality of product and construction. The most
important value of a Rachiele sink is the ergonomics; rear corner drains,
single bowl sinks, shallower bowls, etc. This message was not getting out to
the consumer and we were receiving orders for sinks with designs that I was
certain the consumer would not like, such as; center drains, rear center
drains, double bowl sinks, and the like. I decided to change my business
model and sell direct to the public. That way, we would be assured our
customers would be receiving the quality care we feel our customers deserve.
That change in policy affected our price structure. We had a price book with suggested retail and dealer net cost. Retail was double the price of dealer net cost. That pricing structure allowed for generous profit margins to the dealers so they could offer exceptional customer service. (Sadly, the exceptional customer service was missing) Our customers were not getting a good value for their hard earned money!
We are now offering our products direct to the public, therefore there is no need for the retail pricing. We are offering our products to you at dealer net cost - 1/2 of retail. When you see a sink offered on our site for $2000, it would have sold for $4000 prior to January 2009.
Below you will find a general price range for our custom sinks. About 80% of our sinks will fall in the following price ranges. The price ranges below are factory direct wholesale prices. We sell direct to the public at these wholesale prices. From 1999 to 2009, our sinks sold for double the price you see below (through a network of displaying dealers) You can now purchase direct from our factory at the same price dealers were paying.
|
Copper Sinks (Used to retail from $2600 to $6000) |
Stainless Sinks (Used to retail from $2400 to $6000) |
|
Our current pricing is 50% less than what you would pay in 2008 |
Our current pricing is 50% less than what you would pay in 2008 |
|
Under- Mount $1290 to $1990 |
Under- Mount $1220 to $1439 |
|
Bar or Prep Sinks $800 to $1290 |
Bar or Prep Sinks $1162 |
|
Self Rimming Sinks $1600 to $2100 |
Self Rimming Sinks $1500 to $2800 |
|
Apron Front Sinks: $2378 to $2900 |
Apron Front Sinks: $2520 to $2821 |
|
Lavatory sinks (round) $395, rectangle $1290 |
Lavatory sinks - Pricing varies quite a bit |
I hope you will find our customer service to be exceptional.
If you would like to look at just a few items that are priced on our site
(you can order online),
you can visit the
" Sale "
page
or the "Clearance"
page. To see a comparison between our copper sinks and others on the market,
click
here.
The money trail... If you are looking at
imported sinks, read on... Imported sink (China, India, Mexico) - the
likely money trail Foreign costs and profit
$$ (Very little cost of material and labor, but profits are as high as 100%) An imported sink that starts out at $300, can
easily retail for as much as $1800. Do you want to own a $300 product, but
pay $1800 for it, or would you rather pay $2400 for a product valued at
$2400? Do that math. Rachiele sinks are made here in Central Florida. We
have no incoming shipping costs, no distributors, no factory representatives
and no internet or retail dealers. You are buying factory-direct. When
you invest in a Rachiele product, you are getting your money’s worth.
Shipping costs to USA
$ (approximately 5% of the retail price of the sink)
USA Distributor profit
$$ (Generally the product is marked up between 50% and 300%)
Factory Representative profit
$ (These folks are invisible to the consumer, yet they make 10% on all
sales)
Local Store or Internet company profit
$$ (Generally a 60% to 100% mark up)
Look how many dollars are spent that have nothing to do with the product
cost. You are paying more in profit than you are for the product. Consider
this. If the imported product retail price is inexpensive, what is the real value of the
sink itself after you take away all the profit dollars?
The vast majority of our sinks are custom made to fit your situation and needs. Hence, there is little pricing on our site as the price varies depending on size, shape and finish. Feel free to email or call for pricing.